Founded as "Camp Capitola" by Samuel A. Hall in 1874, Capitola was named for the heroine of The Hidden Hand, a novel by the popular author E.D.E.N. Southworth, favored by Hall's daughter Lulu. Capitola is known as the oldest beach resort on the West Coast.
Capitola is a popular tourist town because of its trendy shops and restaurants on the shore directly connecting to a fishing wharf and its large, sandy beach.